According to Weebly, the social media platform may be able to increase the visibility of small businesses but many are struggling to see that visibility turn into profit. The website building platform found more than half of small businesses don’t spend any money on Facebook adverts. Of those that do, 62 percent are dissatisfied, feeling their money is not being well spent.

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Speaking to Weebly, one small business owner said: “Selling on Facebook is like handing out business cards at a party to people who would rather be socialising.” Dave Rusenko, CEO of Weebly, says: “Facebook has some work to do winning back the trust of small business owners, who several years ago used to rely on their platform to grow their customer base.”